A few posts back I wrote a blog post covering what branding is. Since then I’ve been reading a lot of books focused around branding to understand more of how beneficial it is for small businesses and entrepreneurs. I didn’t realize how much I would come to love branding until I had to brand myself. In order to do that the right way, I had to teach myself.
My biggest passion as a photographer is working with other entrepreneurs like myself to help them build a personal brand that wins attention and grows their business. You may be thinking, how do you achieve this with photography? Well, the answer is simple. Personal Branding Photography.
What is personal branding photography?
The key here is “personal”. When building a brand, you want potential clients to connect with you. Even if it’s only virtually first. Your website and social media outlets are where this type of connection begins. Personal branding images are much less formal and give potential clients a taste of your personality and what it may be like to work with you.
Instead of your traditional executive or corporate head shots, personal branding images have a lifestyle or editorial feel. It took me a while to narrow down what my niche was but after taking some time to learn, grow, and figure out what brings me the most joy in shooting, I’ve realized that personal branding photography is where it’s at for me. They’re a blast to shoot and by the end of the day, you’ll be excited to do it all over again!
Customers are visual people. Show them who you are and what you specialize in through personal branding photography.